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Why Being an Indie Author is Awesome Part 1: Control Over Your Own Content

Sometimes we worry too much about the way we’re “supposed to” do things instead of the way we’ll get the best results. If you ask most people how they think you’re “supposed to” get started as an author, they’d tell you that you’re “supposed to” send out queries, get signed by an agent, snag a publishing deal, get a sweet advance, and then sit back and get paid whilst becoming a household name. That’s how you’re supposed to do it, right? I say: Screw That. I’m sure there’s a certain amount of prestige that comes with the route of agents and contracts and cash advances (and I’ll get into the double edged sword of advances in a future installment), but there are more than enough bonuses that come with being an indie author to outweigh all of that.

Three years ago I wrote a comedy spec script and sent a bunch of queries to agents and managers in Hollywood. Somewhat to my surprise, several of them requested and read it. It was a crazy couple of months. One of the top agents at William Morris Endeavor said I was “really talented” and that he laughed out loud but this particular script was too dark and asked me to send him anything else I had. Another agent at UTA said that it was a “great read” but that the main character’s story arc didn’t show her changing enough. There were several other responses like that – “It’s good, but…”


I didn’t know what to think. On one hand almost everyone I had submitted to had rejected me by that point. On the other hand, two of the top 5 talent agencies in show business had given me a lot of praise and encouragement. Not bad considering they don’t even officially accept queries.

A few more rejections trickled in from smaller agencies and management firms. Then the unthinkable happened. Two managers said yes… sort of.

The first was technically not a manager. He was a younger guy working as the “literary coordinator” at a management firm. He said the script was deftly written with a great voice and great timing, and that he was going to pass it around the office to see if it could generate any excitement. I guess nobody else got excited. We exchanged emails for a couple months, but nothing came of it.

The second was a real manager, however, that had even produced a movie opening in 2800 theatres the following month. He emailed to set up a phone call.


The phone call is the big threshold you have to cross. When they call, it means you’re in, right? And I was kind of. We talked a while.

“You want to write big studio movies and make a lot of money, right?” he said.

“Yeah,”I said. Honestly, I wasn’t sure exactly what he was getting at but lots of money sounded pretty good. I am for that.


“You don’t want to write indie shit, do you?”

I said no because that was obviously what he wanted to hear. I was nervous. I like indie movies, though, so it seemed weird to rule those out entirely straight away. He finally got around to his main point. He said I needed to read this book about screenwriting that has a blueprint for how plot structure is executed. A beat sheet. A very precise beat sheet. Page one is the “opening image” beat. The last page is the “closing image” beat, which makes a reference to the opening image. You must hit the “fun and games” beats from pages 25 to 50. You must hit the “false high” at the midpoint of the movie on exactly page 55. You must hit the “all is lost” beat on exactly page 75. And so on.

He said after I read the book we would talk again about whether I was still interested. If so, we would work on script ideas together, and then after I churned a few “perfect” scripts, he and his people would coach me up on pitching things to executives at meetings. He said we would practice until I could flawlessly respond to anything an executive might ask or say. He talked about how you use your perfectly-conformed-to-the-beat-sheet scripts as writing samples to pitch a take on someone else’s idea to get big rewrite jobs for the studios.papers

My head swam. As I worked my way through the book in the following days, I realized that I didn’t want this. Not even a little bit. I didn’t want to churn out a by the numbers product. I didn’t want to collaborate with a manager at the idea stage. I didn’t want to pitch ideas to executives. I didn’t want to do rewrites for other people’s ideas to reconfigure them to conform to the beat sheet.

I pretty much wanted to stay home, write a story, have some people make that into a movie and be done with it. I realized at that point that books were the path to the freedom I wanted.

And publishing them independently would give me total control over every aspect. Did you know that traditionally published authors have no input on what the artwork on the cover of their book is? I can’t imagine spending months or even years writing and editing a manuscript and then handing it off to let someone I’ve never met make all of the decisions like that. Likely someone who’s never even read my book!

As an indie author, you have absolute control over your content, your artwork and branding, your marketing angle, and so on. No one can tell you to change your ending. No one gets to impose arbitrary deadlines. No one is choosing a cover you don’t like. And why should they? You’re the expert on your work. 

9 thoughts on “Why Being an Indie Author is Awesome Part 1: Control Over Your Own Content

  1. Hey, great site! I just stumbled on it from twitter. I got a kick out of this post. Great points! I’m oscillating between going indie and attempting the agent myself, but what I like most about doing it myself i, as you said, the control.

    1. It’s a tough choice. Obviously, it would be awesome to get a huge advance from a major publisher, which you’d probably need an agent to do. And if you do go that route, and it doesn’t work out, the indie option is always open. It’s really satisfying to put your book out there, sell a few copies and get some reviews.

  2. Haha, I’m guessing the book he wanted you to read was Blake Snyder’s SAVE THE CAT, right? It’s definitely a major shake-up to peek into that world from the more freeform world of novels, but I’d definitely encourage any writer to check out the monomythic structure present in contemporary Western cinema (adapted from the works of the almighty Joseph Campbell, more or less).

    1. That’s the one. And I agree, it certainly has it’s value. It was a new way of looking at storytelling for me. And since scripts/movies are so much shorter compared to most novels, it made it easier to see how all the pieces work together to complete the whole.

  3. Very, very interesting article. It’s making me rethink a few things. I’ve already sent out 15 queries and wanted to do another 15 however, that will be my deadline. I already have an idea on how I want my book cover to look like. So if someone coming in tells me to change it, I won’t. Because for one, its what I want AND its my story. Thanks for this. I have some rethinking to do.

  4. Awesome article. Its the same reason why I went the indie way. I’m the kind of person who likes to control things around her, lol. Whether that may good or bad. I like to stumble and fall, and learn from my own mistakes. I like to get dirty in my own work and someone else coming in and taking my work away from me and making decisions that I don’t get to be apart of would get me very upset. I have a mouth on me and they would probably fire me, once I got started.

    Nice article =)

    1. Thanks, Shelique! Glad you liked it. And glad there’s a place for us unemployable weirdos. 😀

  5. Great article and a nice site.

    Not sure how, but somehow I have never heard of you until I stumbled across your books on Amazon today – reading one now.

    Most of my writing has been nonfiction (blogs, courses, articles, training manuals, and a few books) so far – but I am considering writing fiction soon too. Time will tell…

    Regardless of what I write, I have no interest in pursuing traditional publishers nor putting up with their limitations either.

    All of that has never appealed to me in the least – nor does the idea of some gatekeeper deciding whether my work ever sees the light of day (or the dark of night;).

    Years ago I wrote multiple things necessary for my work/job. Some of it was for a monthly newsletter, other things for training courses and manuals, forms, etc. I had an assistant who would take care of editing it all and then publishing and distributing it accordingly.

    We had to come to an understanding when she first started – “don’t ever change my words!” – only spelling and punctuation. Good, bad or ugly… it is mine, and that’s the way I like it. Even on basic stuff like that, so the thought of having others rip my writing to shreds and tell me what I can and can’t publish? No thanks.

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